Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution
Read More »“It’s the first console generation where you’re seeing Unity creators right out the gate.” – The next generation of Unity
With support across all the new consoles, Unity’s ‘creators first’ philosophy has been building up to the next generation launch for many years.
Read More »“A new, fast and playful way of creating games and experiences without coding” – A closer look at CREY’s social gaming network
The Roblox IPO has brought further attention to user-content driven platforms. CREY is just such a platform, which uses a code-free design system to allow anyone to create content for its community.
Read More »“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach
Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.
Read More »“Odyssey will transform the multiplayer experience in Elite” – Taking the next step for Elite Dangerous
We speak to the team at Frontier Developments about taking players out of the cockpit for the first time
Read More »“The goal is survival, not elimination” – Behind the scenes of Midwinter Entertainment’s debut title, Scavengers
We talk to Midwinter Entertainment’s Josh Holmes, a former Halo creative director, about the studio’s SpatialOS-powered PvEvP survival title
Read More »PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events
The year that lasted a decade is finally behind us. As we dust ourselves off, we reach out to our panel of PR experts to take a look at the opportunities and pitfalls of the year ahead.
Read More »“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth
We speak with THQ Nordic boss Klemens Kreuzer, and find out how he’s managed the constant growth and where he sees his arm positioning itself both within the group and the broader industry.
Read More »What next for Brexit? Ukie explains the impact on the games industry
Data flows, physical and digital trade, funding, mobility, IP and more....
Read More »“We wanted to take the core pillars of Watch Dogs: Legion and explore the raw emotional aspects of them” – Behind the trailers for Watch Dogs: Legion
"Our TV ad for Watch Dogs: Legion is not just a trailer for a cool game where you shoot people and drive around, but rather as a statement of identity."
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