In-Depth

“A new, fast and playful way of creating games and experiences without coding” – A closer look at CREY’s social gaming network

The Roblox IPO has brought further attention to user-content driven platforms. CREY is just such a platform, which uses a code-free design system to allow anyone to create content for its community.

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“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.

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PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events

The year that lasted a decade is finally behind us. As we dust ourselves off, we reach out to our panel of PR experts to take a look at the opportunities and pitfalls of the year ahead.

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“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth

We speak with THQ Nordic boss Klemens Kreuzer, and find out how he’s managed the constant growth and where he sees his arm positioning itself both within the group and the broader industry.

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“We wanted to take the core pillars of Watch Dogs: Legion and explore the raw emotional aspects of them” – Behind the trailers for Watch Dogs: Legion

"Our TV ad for Watch Dogs: Legion is not just a trailer for a cool game where you shoot people and drive around, but rather as a statement of identity."

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