MCV/DEVELOP News, events, research and jobs from the games industry
"The key to unlocking this value is a combination of systematic measurement and creative expertise.”
Read More »How to test creative to optimize and drive campaign results – Facebook Gaming
Facebook Gaming and ‘game show formats’ are the big winners in streaming’s big year
Twitch of course reigns supreme with a record-setting 17bn hours viewed
Read More »How to maximize user acquisition during the 2020 holidays – advice from Facebook Gaming
Facebook Gaming’s Sneha Vaidyanathan on why the usually bountiful holiday season will be a bigger opportunity than ever in 2020
Read More »Facebook Gaming: The face of gaming is changing – marketers need to catch up
Facebook Gaming's Ciarán Norris explains why marketers need to catch up with the ever-evolving gaming audiences. This article was created in collaboration with Facebook Gaming.
Read More »“Blurring the line between games and ads” Jason Rubin launches Facebook’s cloud gaming initiative with native code playable ads
"We’re not going to overpromise and under-deliver"
Read More »Facebook Gaming: Discover why genre is a key trend for 2020 and beyond
Facebook Gaming’s Tim Lion explains how genre diversification is a key trend for 2020. This article was created in collaboration with Facebook Gaming.
Read More »Facebook Gaming: Achieve more with less with Automated App Ads
Automated App Ads was designed to simplify some of the complex challenges you may face when launching and growing your game
Read More »You now have until Monday to enter the MCV/DEVELOP Women in Games Awards 2020!
Head over to www.womeningamesawards.com to enter either yourself or your colleagues.
Read More »Facebook Gaming: Can quality and quantity work together in user acquisition?
Facebook Gaming’s Morgan Monnet explains how developers can sustainably scale their business for success with a great user acquisition strategy. This article was created in collaboration with Facebook Gaming.
Read More »Facebook Gaming to build on its inspirational #SheTalksGames series as the Exclusive Media Partner of the Women in Games Awards
"Women make up only 23% of the gaming workforce... This is something which Facebook is committed to changing."
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